|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Safety Hub
Agency: CHE Proximity Melbourne
Client: NRMA / IAG
Tony Clewett, chief creative officer, FCB New Zealand:
An insurance company that rewards its customers for staying safe, rather than just forking out when it all turns to custard. Blindingly obvious. Blindingly brilliant. Why didn’t I think of that? (Or any of their competitors come to think of it) A big brand doing some bold, brave category-busting. I wish them every success. Both in business, and awards.
Rob Belgiovane, group chief creative officer, BWM Dentsu:
An insurance company that pays customers to make their homes safer in order to reduce their chances of making a claim is globally unique. A grand gesture, innovative thinking, great use of data gives this all the ticks needed to win in Cannes this year.