Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Safety Hub' by CHE Proximity Melbourne

Insurer NRMA decided to pay people for taking action to stay safe.

2019 Cannes contenders: 'Safety Hub' by CHE Proximity Melbourne
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Safety Hub
Agency: CHE Proximity Melbourne
Client: NRMA / IAG 

Nominated by:

Tony Clewett, chief creative officer, FCB New Zealand:

An insurance company that rewards its customers for staying safe, rather than just forking out when it all turns to custard. Blindingly obvious. Blindingly brilliant. Why didn’t I think of that? (Or any of their competitors come to think of it) A big brand doing some bold, brave category-busting. I wish them every success. Both in business, and awards.

Rob Belgiovane, group chief creative officer, BWM Dentsu:

An insurance company that pays customers to make their homes safer in order to reduce their chances of making a claim is globally unique. A grand gesture, innovative thinking, great use of data gives this all the ticks needed to win in Cannes this year.

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