Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Hahon Hohaho Hie' by Beacon Communications

A simple, fun challenge that delivered strong sales results for McDonald's in Japan.

2018 Cannes contenders: 'Hahon Hohaho Hie' by Beacon Communications
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Hahon Hohaho Hie
Agency: Beacon Communications Tokyo
Client: McDonald's

Nominated by:

Minoru Yashima, executive communication director, ADK

Powerfully simple and playful enough to engage general young people in mimicking, confirming, and sharing experiences on SNS. I’m jealous of this.

Min Seo, campaign director, Innored

It shows how to engage consumers with brand in a very fun and enjoyable way by just changing product name. Smart. 

Related Articles

Just Published

6 hours ago

Twitch names Sandeep Suvarna as APAC marketing head

Former Fox Networks and LinkedIn marketer will be tasked with showcasing gaming and growing non-gaming content to increase the number of users in the region.

6 hours ago

One week until Women to Watch 2020 list unveil

Entries are currently in final stages of analysis and review, with results to be announced next Tuesday.

6 hours ago

You will love this ad, or his name isn't 'Curbside ...

Here's a work of genius from, of all places, a public library outside Houston, Texas. You're welcome.

7 hours ago

Berjaya Sompo's heroes pivot to a pandemic mission

The insurer's fivesome of 'Silent guardians' takes on new protective duties in a spot by FCB Malaysia.