Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Hahon Hohaho Hie' by Beacon Communications

A simple, fun challenge that delivered strong sales results for McDonald's in Japan.

2018 Cannes contenders: 'Hahon Hohaho Hie' by Beacon Communications
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Hahon Hohaho Hie
Agency: Beacon Communications Tokyo
Client: McDonald's

Nominated by:

Minoru Yashima, executive communication director, ADK

Powerfully simple and playful enough to engage general young people in mimicking, confirming, and sharing experiences on SNS. I’m jealous of this.

Min Seo, campaign director, Innored

It shows how to engage consumers with brand in a very fun and enjoyable way by just changing product name. Smart. 

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