Wine campaign suggests focus on 'sacred' activities
A brand-refresh for Sacred Hill wines of New Zealand, by JWT Auckland, eschews imagery of wine bottles and vineyards in favour of striking illustrations that encourage tuning out the world's distractions to focus on more important matters. The agency saw an opportunity to align the brand with growing frustration about high-speed modern life, and chose to highlight the brand connection by using the orange colour of its labels, rather than product photos.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Taking the entrepreneurial route: Lessons from a ...
Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.
40% women work through high levels of menstrual ...
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
'Mom's Bed' breaks the silence on caregiver ...
The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.
Move and win roundup: Week of April 29, 2024
Havas, StackAdapt, Didi, Outbrain, and more in our weekly collection of people moves and account news.