According to Tito Costa, Zalora’s regional MD, the objective of the campaign was to excite the brand's young and fast-adapting consumers, showing them that with the right outfit one can conquer the world. “It perfectly complements the celebratory mood of the season and highlights fun times and living in the moment,” he added.
The online film targets fashion-conscious young professionals in Singapore, Hong Kong, Philippines, Malaysia, Indonesia, Thailand and Vietnam.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events