zalora

Jun 3, 2020

How Zalora, AXA and Carousell maneuvered COVID-19 with grace

CAMPAIGN CONNECT: Three brand marketers demonstrate how agility, tapping clearly into brand purpose, and clear messaging can go a long way in a crisis.

May 28, 2020

Zalora and The Trade Desk strike attribution tie-up

TECH BITES: Partnership will enable brands to optimise campaigns on the fly, and will deliver a more personalised experience for shoppers, Zalora said.

May 13, 2020

As it pivots from fashion to essentials, Zalora's CMO leans on personalised marketing amidst a pandemic

Ahead of his appearance at Campaign Connect, Jo Bjordal discusses the way forward as the ecommerce company has rapidly shifted focus in the middle of the COVID-19 outbreak.

Apr 29, 2020

Zalora names new CMO

Jo Bjordal will oversee the full global marketing operations of Zalora Group

Jan 22, 2020

In SEA e-commerce, China-fication is only part of the story

The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.

Sep 12, 2019

Photos: Zalora launches ‘interactive playground’ for brands

A merging of online and offline in a wild neon-lit activation.