zalora
Five takeaways from Zalora's Trender report on SE Asia's ecommerce market
TOP OF THE CHARTS: Even as talk of a vaccine grows louder, consumers in the region may continue to stick with ecommerce post-pandemic too.
Shopee tops Singapore ecommerce market, Zalora struggles, Amazon's shadow looms
While homegrown platforms dominate the rankings, Amazon's numbers have rapidly risen in the past year, according to an Iprice report.
How Zalora, AXA and Carousell maneuvered COVID-19 with grace
CAMPAIGN CONNECT: Three brand marketers demonstrate how agility, tapping clearly into brand purpose, and clear messaging can go a long way in a crisis.
Zalora and The Trade Desk strike attribution tie-up
TECH BITES: Partnership will enable brands to optimise campaigns on the fly, and will deliver a more personalised experience for shoppers, Zalora said.
As it pivots from fashion to essentials, Zalora's CMO leans on personalised marketing amidst a pandemic
Ahead of his appearance at Campaign Connect, Jo Bjordal discusses the way forward as the ecommerce company has rapidly shifted focus in the middle of the COVID-19 outbreak.
Zalora names new CMO
Jo Bjordal will oversee the full global marketing operations of Zalora Group
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