CAMPAIGN CONNECT: Three brand marketers demonstrate how agility, tapping clearly into brand purpose, and clear messaging can go a long way in a crisis.
TECH BITES: Partnership will enable brands to optimise campaigns on the fly, and will deliver a more personalised experience for shoppers, Zalora said.
As it pivots from fashion to essentials, Zalora's CMO leans on personalised marketing amidst a pandemic
Ahead of his appearance at Campaign Connect, Jo Bjordal discusses the way forward as the ecommerce company has rapidly shifted focus in the middle of the COVID-19 outbreak.
Jo Bjordal will oversee the full global marketing operations of Zalora Group
The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.
A merging of online and offline in a wild neon-lit activation.
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