Racheal Lee Sophie Chen
Aug 3, 2012

Y&R Singapore launches new campaign for M1

SINGAPORE - M1 has launched a major new branding campaign ‘The World’s Different With a Friendly Telco’, following the company’s recent renewal of its partnership with Y&R Singapore.

Centered on a 45-second animated commercial, the through-the-line campaign aims to showcase the fun, joy and quirkiness an M1 customer will always experience.

Also developed by Y&R, a dedicated Facebook page, the M1 ‘Explore and Win’ page, has garnered an additional 7,000 likes in just four days since it was launched last Saturday, making it Singapore’s fastest-growing Facebook page.

M1 customers have a chance to win more than S$25,000 (US$20,000) worth of prizes via a Facebook Contest that asks them to answer three simple questions based on the TVC. The four-week contest will generate 10 winners every week.

The animated 3D world has come to life island-wide via television, print, cinema and web. It will be seen via OOH next week. 

Y&R was reappointed to the creative account for M1 recently following an intensive closed-door review.

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