Ad Nut
Feb 2, 2017

Would you buy car insurance from a sockpuppet?

'Budsy', for Budget Direct Insurance by Co.hort Communications

In online parlance, a sockpuppet is a false identity created for purposes of deception. In this campaign, a sockpuppet is a friendly chap named Budsy who attempts to come across as trustworthy and make you laugh while convincing you to buy discount car insurance.

The campaign had a soft launch in January and continues through Q1 with print, online video, PR activation and social-media engagement.

Geoffrey Dickman, head of marketing for Auto and General, Southeast Asia:

Introducing Budsy as the cheerful spokespuppet for Budget Direct Insurance allows us to challenge the convention of how most Singaporeans buy their insurance. Within a relatively cold and impersonal category, we can be direct in our messaging in a way that is disruptive and engaging. 

Ad Nut is definitely not a sockpuppet. How could you even suggest such a thing?

CREDITS

Client: Budget Direct Insurance
Marketing Manager: Geoffrey Dickman
Agency: Co:hort Communications
Video Production: Qrious Lab

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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