Ad Nut
Oct 19, 2022

What happens when a Gen Z travels like it’s 1962

'Retro travel' is very much coming back, and one TikToker shows that it’s not as romantic as it sounds.

Contiki, a company specialising in youth travel, has launched the ‘Sixties Suitcase Challenge’ to celebrate its 60th birthday. Insights by the company showed that retro travel is very much desired with 82% of those surveyed in Australia saying they are keen to have travelled at some point in the 1960s to 1980s.

Based on this insight, Contiki did the only sensible thing it knew to do: Challenge a Gen Z to travel to Europe like it’s 1962. The Gen Z in question is Australian TikTok creator Millie Ford who is sent a retro suitcase filled with a polaroid camera, paper maps, an AM/FM radio, and sixties clothing among other era-relevant items.

Ford stumbles around major European cities unable to read a map and uses a physical guidebook to help with language translation. As much as Ad nut enjoyed watching Ford brace these modern-day trepidations, Ad Nut also wishes the video committed fully to the 60s cause without Ford checking in with a selfie every so often.

CREDITS

Brand: Contiki
Toni Ambler - Managing Director
Anna Neville - General Manager, Marketing
Jayesh Kesry - Head of Media and Communications Sasha McAlister - Content Marketing Specialist
PR and content: Eleven Production: Bolt
Media agency: Resolution

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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