Adrian Peter Tse
Nov 16, 2015

Watch: Why millennials hate banks

Millennials aren't alone in holding a negative opinion toward banks, but their loathing may be a big concern for established financial-services companies. Of course that also makes it a big opportunity for disruptive players.

At Campaign Asia-Pacific's recent Financial Services Marketing conference, we cornered several people who work for, or closely with, banks and put them on the spot to explain why young people don't care for banks, and what that may mean for the future.

The Financial-Services Marketing forum took place on 5 November in Hong Kong. See all our earlier coverage below:

Watch: Top 10 jargon words in financial marketing and beyond
Campaign Asia-Pacific asked financial-services marketers what they feel are the biggest industry jargon words. From overused buzzwords to overly creative job titles, here are our 10 favourites.
8 things financial-service marketers need to start innovating
Financial services marketing is on the cusp of transformation. From fintech and mobile experiences to modern compliance and millennials, here are eight takeaways from Campaign’s Financial Services Marketing thought leadership event yesterday.
5 headache-inducing problems for financial marketers
Senior financial marketers are fully aware of what makes great content for their target audiences, but the hurdles they have to overcome include multi-market regulations, resources and stakeholder buy-in.
Photos from the Financial-Services Marketing conference


Related Articles

Just Published

4 hours ago

Adam & Eve/DDB prioritises growth in 2022 with ...

Trio of promotions includes Miranda Hipwell to group MD and Jemima Monies to chief marketing and operations officer.

4 hours ago

IOC's Winter Olympic film shows fans mirroring ...

In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.

4 hours ago

M/SIX hires EMEA and worldwide chief strategy officer

Shula Sinclair joins from Spark Foundry in a new role.

5 hours ago

Ogilvy India recasts creative top management

Lowe Lintas' Puneet Kapoor to join Ogilvy as CCO, even as Mahesh Gharat and Kiran Anthony, creative leaders for south India exit.