Adrian Peter Tse
Sep 17, 2015

Watch: The Body Coach talks social media and midget trees

SINGAPORE - Joe Wicks is The Body Coach, a fitness guru and social-media phenomenon from the UK. A year and a half ago he was just a personal trainer working out of Surrey. Now he has a brand, a mass social media following and an online business helping people across the world get lean.

In this video filmed at SapientNitro in Singapore, Wicks talks about his journey and how he built an audience on social media in a short space of time, as well as how he popularised the term "midget trees", otherwise known as broccoli. 

Also check out the Sapient Nitro Party in Singapore last week, where Wicks made an appearance: 

 
 
Keep updated with our videos and subscribe:
 
Subscribe to our channel: www.youtube.com/user/CampaignAsia/
Follow us on Facebook: www.facebook.com/CampaignAPAC
Follow us on Twitter: twitter.com/CampaignAsia
 
Here's one of Joe Wicks' own videos, titled "HIIT Home Workout for beginners":
 
 
Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

3 hours ago

Sweaty Betty kicks off campaign focused on leg

'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.

3 hours ago

Is a four-day working week viable for adland?

A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.

3 hours ago

Adidas and FCB create performance shoe for runners ...

Three years in the making: After rigorous testing and development, the product is set to launch in 2026.