Adrian Peter Tse
Sep 17, 2015

Watch: The Body Coach talks social media and midget trees

SINGAPORE - Joe Wicks is The Body Coach, a fitness guru and social-media phenomenon from the UK. A year and a half ago he was just a personal trainer working out of Surrey. Now he has a brand, a mass social media following and an online business helping people across the world get lean.

In this video filmed at SapientNitro in Singapore, Wicks talks about his journey and how he built an audience on social media in a short space of time, as well as how he popularised the term "midget trees", otherwise known as broccoli. 

Also check out the Sapient Nitro Party in Singapore last week, where Wicks made an appearance: 

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Here's one of Joe Wicks' own videos, titled "HIIT Home Workout for beginners":

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