Racheal Lee
Dec 15, 2011

VIDEO: Yahoo to focus on personalised content in 2012: Rose Tsou

SINGAPORE - Rose Tsou, managing director, says Yahoo Asia-Pacific is planning a number of new initiatives in line with its philosophy of personalising and localising its content around the world.

wide player in 16:9 format. Used on article page for Campaign.

Tsou says that contents, technology and advertising will be among the focuses of the search company in 2012. For content, it is looking at building up the strength of its own offerings.

“Going forward, there will be more and more in-house editorial contents and video productions. There will be more own-produced content,” she tells Campaign.

Another focus of the search company is personal capability technology; understanding  consumer interests and then customising Yahoo's home page for them. Such a feature is also available on mobile devices.

Tsou added that Yahoo plans to launch a digital magazine stand for tablets, whereby users can also receive customised contents.

For its e-commerce platform, which constitutes one quarter of Yahoo's business in the Asia-Pacific region, she noted that Yahoo planned to modernise the platform, partly through the recent acquisition of daily deal operator Spritz in Australia. Tsou says the company is also considering launching its own deals portal.

“We've got some reach on mobile devices, which goes beyond the PC," she said. We will let more Yahoo services be used on different devices, and get more reach to push our mobile and digital ads.”

Campaign Asia

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