Staff Reporters
Mar 19, 2015

Video: Ryan Higa on how brands should work with YouTube stars

Ryan Higa discusses how brands should approach working with a YouTube star such as himself, how he analyses his fans' reactions to his work and how he naturally incorporates brands into his videos without being seen as a shill.

wide player in 16:9 format. Used on article page for Campaign.

Higa spoke with Campaign Asia-Pacific offstage at the Media360Summit, expanding on some of the points he raised in the panel discussion he was part of.


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