Higa spoke with Campaign Asia-Pacific offstage at the Media360Summit, expanding on some of the points he raised in the panel discussion he was part of.
Ryan Higa discusses how brands should approach working with a YouTube star such as himself, how he analyses his fans' reactions to his work and how he naturally incorporates brands into his videos without being seen as a shill.
Higa spoke with Campaign Asia-Pacific offstage at the Media360Summit, expanding on some of the points he raised in the panel discussion he was part of.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.
Two boards become one as supervisory and management boards merge.
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
Campaign's ongoing coverage of its Spotlight event happening in Hong Kong on April 18, 2024.