Staff
Feb 25, 2021

Turning chaos into clarity

SPIKES ASIA X CAMPAIGN: Daniela Bogoricin, Director of Twitter Next APAC, walks us through a selection of the best campaigns on Twitter across the region in 2020, and explores what made them stand out.

This session was broadcast during Spikes Asia X Campaign at 3:25 pm on February 25, 2021.

Scrapped shoots, delayed launches, ever-shifting budgets—it’s no secret that 2020 was a trying year for brands and marketers. However, it’s often in the face of adversity that we see the greatest in resilience and creativity.

Amidst the chaos, brands from across Asia Pacific stepped up to reimagine advertising—from campaign pivots to at-home content creation, the feel-good to the hard-hitting. Listening in to the worries, needs and hopes of their audiences online, marketers have created meaningful connections, delivering exceptional work.

In this session, Daniela Bogoricin, Director of Twitter Next APAC, walks us through a selection of the best campaigns on Twitter across the region in 2020, and explores what made them stand out in a year we’ll never forget.

Speaker

  • Daniela Bogoricin, Director of Twitter Next APAC, Twitter

See all our Spikes Asia X Campaign coverage:

Related Articles

Just Published

19 minutes ago

What’s behind China’s ‘slanted-eye’ outrage & how ...

China has cracked down on the excesses and debauchery of celebrity culture. But will this clampdown affect luxury retailers’ bottom lines?

7 hours ago

As Omicron rages, Singapore's MCI and Grey promote ...

Increasingly frustrated grand parents realise the futility of trying to host a large family group, with the pandemic far from being extinguished.

8 hours ago

M&C Saatchi rejects improved bid from AdvancedAdvT

Vin Murria wants to add two board directors, including COO.

17 hours ago

Should brands continue to take a stance in Asia's ...

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.