This ad, released by Toyota Indonesia, is over six minutes long, opting to tell a suspenseful, dramatic and unexpected story about a couple, over showcasing Toyota’s Sienta in explicit motoring detail.
Ad Nut likes the subtle approach taken, where the vehicle’s mentionable traits are presented naturally throughout the ad and casually blend in with the narrative. The seven-seater space that the car boasts, allows for the male lead's suitcase, bicycle and clothes to all be fitted into the car, and the vehicle's double electric sliding doors make it just that little bit more efficient for the man to pack up his things and chase after his woman.
Ad Nut’s research has found that the actors are actually a real life married couple, giving the ad extra authenticity in its narrative, which Ad Nut finds make this story more compelling than your run-of-the-mill car advert.
CREDITS
Agency: Delphys
Director: Hanung Bramantyo
DOP: Ujel Bausad
Executive Producer: Rodney & Ajeng Vincent
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