Ad Nut
Oct 17, 2016

This couple's 'routine' is difficult to watch

From the UK: 'Break the routine' uses dance to point out that domestic abuse often goes on for far too long.

If a stylized interpretation of domestic violence is this painful to watch, imagine being a real-world victim. Now imagine it continuing not for three minutes but for two years.

As this film points out, that's the average length of time high-risk victims live with abuse before getting specialist help. 

J. Walter Thompson London, with LA’s Biscuit Filmworks, made the film for the UK's National Centre for Domestic Violence and independent charity Victim Support. A live performance of the dance took place last week in London, with victim-support trainees.  

The video features exclusive music by Ellie Goulding. 


Executive Creative Director: Russell Ramsey
Creative Director:  Adam Collins
TV Producer:  Charlotte Jude
Dancers: Jennifer White and Jason Kittelberger
Choreographer: Sidi Larbi Cherkaoui
Director: Noam Murro
Director of Photography: Ed Wild
Production Company: Biscuit Filmworks
Production Company Producer: Charlotte Woodhead
Editor: Stewart Reeves at Work
Post Production: Electric Theatre Collective LA
Sound:  Sam Ashwell at 750mph
Biscuit Managing Director: Shawn Lacy
Executive Producer: Orlando Wood

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