Ad Nut
May 19, 2017

This ad is about frustrating instructions, but it's not from Ikea

New brand platform for Kit Kat asks stressed modern humans to 'Snap out of it'.

This is the second ad that Ad Nut has written about today that's from Australia and riffs on a certain Swedish furniture brand (see "This ad discusses soft stools, but it's not from Ikea"). Ad Nut is not complaining, because this new Kit Kat campaign from J Walter Thompson Sydney is also very enjoyable. 

The TVC launches this week on pay and free channels, supported by VOD, Social (Facebook), static OOH and digital OOH. Here's a couple of posters:


Simon Langley – Executive Creative Director
Jay Morgan – Group Digital Creative Director
Steven Hey – Copywriter
Dylan Soopramania – Art Director
Carly Yanco - Strategy Director
Paul Friedmann - Head of Delivery
Bruce Pywell - Group Account Director
Katy Grey - Account Director
Iain Clarke - Print Producer

Production Company: Revolver
Director: Trevor Clarence
Production Company Producer: Nicole Crozier
Editor: Stu Morley
Post Production: The Editors
Sound Design & Music: Nylon

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.



Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.