Every year at MediaWorks, a group of marketing industry leaders volunteer their time, to lead teams towards crafting the best pitch possible. In this video, we asked the 2018 mentors about the ins and outs of taking part.
Among the subjects discussed, Campaign quizzed the mentors about what motivations they have to fulfil the role in the first place, what holds certain teams back, and what is the key to a successful pitch.
This year's MediaWorks was the 13th iteration of the event and took place in Bangkok. The client company was Huawei, and the competition was won by Team Blue, led by Adam Good. You can read more about it here.