Oct 27, 2016
The Future of Programmatic
Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
PROMOTED
Jan 23, 2017
A listening ear for programmatic
PROMOTED
Oct 27, 2016
Embracing digital disruption – what’s next?
PROMOTED
Oct 27, 2016
Effective brand storytelling and building trust
PROMOTED
Oct 27, 2016
Digital drivers – what’s shaping our world?
Just Published
56 minutes ago
Advertisers of the month in Australia: Budget ...
These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.
The Information
1 hour ago
Agency Report Card 2024: OMD
OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
5 hours ago
Creativity isn’t just for New York, London or ...
Enkhbayasgalan Tungalag reminds the industry that world-class ideas can be born in yurt camps as easily as Madison Avenue; it’s time the global stage paid attention.
14 hours ago
Cannes Lions entries rise 'reflecting strong global ...
Entries from Latin America are up by 16%.