| PARTNER CONTENT |
Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.
Oct 27, 2016
Effective brand storytelling and building trust
The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco in September.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
PROMOTED
Jan 23, 2017
A listening ear for programmatic
PROMOTED
Oct 27, 2016
The Future of Programmatic
PROMOTED
Oct 27, 2016
Embracing digital disruption – what’s next?
PROMOTED
Oct 27, 2016
Digital drivers – what’s shaping our world?
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
7 hours ago
Brands must eradicate the 'insight famine' to find ...
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
9 hours ago
Sweaty Betty kicks off campaign focused on leg
'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.
9 hours ago
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
9 hours ago
Adidas and FCB create performance shoe for runners ...
Three years in the making: After rigorous testing and development, the product is set to launch in 2026.