Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Major takeaways from the platform’s first global advertiser summit.
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.