| PARTNER CONTENT |
Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.
Oct 27, 2016
Effective brand storytelling and building trust
The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco in September.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
PROMOTED
Jan 23, 2017
A listening ear for programmatic
PROMOTED
Oct 27, 2016
The Future of Programmatic
PROMOTED
Oct 27, 2016
Embracing digital disruption – what’s next?
PROMOTED
Oct 27, 2016
Digital drivers – what’s shaping our world?
Just Published
Advertising
1 day ago
How to prepare for hybrid commerce: Chinese ...
As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.
Digital
1 day ago
Data shows brands don’t need social media accounts ...
Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.
Advertising
1 day ago
Apple debuts 2022 Chinese New Year film (clear some ...
The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.
Media
1 day ago
How women’s health brands communicate on social ...
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.