Campaign Asia unravels programmatic radio advertising with three music lovers’ playlists.
Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.
How has digital disruption changed the way we consume media? And how can the industry embrace instead of fearing it?
The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco in September.
Campaign asks: how are agencies preparing for a tech-focused future?
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