Ad Nut
Jul 20, 2020

Thai health group holds a mirror up to drinking behaviour

In this film from Leo Burnett Thailand, the man in the mirror is the good guy. It's the guy in front of the mirror who's got some issues.

'Conscience' by Leo Burnett Group Thailand for the Thai Health Promotion Foundation

This stop-drinking video from Thailand may owe a debt to Martin Scorcese's Taxi Driver, but luckily it has a much less violent ending. 

And yes, Ad Nut just wrote about another piece of work from this same client-agency pair two weeks ago (see "Post-lockdown health measures get the Thai creative treatment"). When the work's good, and worthy of note, Ad Nut will write about it. There are no other rules. You got a problem with that?

CREDITS

Title: Conscience
Client: Thai Health Promotion Foundation
Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Skon Khanawuthikarn
Copywriter: Ravisara Mekasuwanaroj
Art Director: Nattnaree Kheaw-im, Sompat Trisadikun
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum films
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul Na Ayudhya
D.O.P: Teerawat Thitikornwanich
Production Manager: Sumittra kudcharoen, A-vika Visansong
Casting: Surangkana Suwanjinda
Art Director: Dusit Yapakawong
Stylist: Kittisak Prasarndee
Location Manager: Dechnarong Boonsongsang
Colorlist & Online Artist: Rattana Leedamrongprasert
Sound Production Company: Sound space

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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