Ad Nut
Mar 16, 2017

Terrifying Thai video reminds that 'speed blinds'

Health Promotion Foundation and BBDO Bangkok warn motorcycle drivers about tunnel vision.

The video above makes a strong case that excessive speed reduces your ability to spot anything that's not directly in front of you—a particular risk for motorcycle drivers, who operate on a razor-thin margin for error in any case.

The ‘Speed blinds you’ campaign scored 5 million views and 40,000 shares on social media in three days after launch, as well as mainstream media coverage, according to the agency.

(The video above is a subtitled version for international media.)

BBDO has done a lot of interesting work about speeding and vehicle safety:

Rather than risk getting pancaked by a speeding death machine driven by a human, Ad Nut only crosses roads via tree branches and electrical wires.

CREDITS

Chief Creative Officer: Suthisak Sucharittanonta
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Nattawut Sittiwaraphan
Copywriter: Chayamon Bunnag
Art Director: Prasert Srivarin, Kroekkiat Chanthakitnukul
Client Services Director: Vasanai Pakapongpan
Account Manager: Natthanicha Taveesupapong
Agency Producer: Yathip Thanitthanaphat

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