Ad Nut
Sep 4, 2020

Take a trippy journey, courtesy of Photoshop

72andSunny's new TVC for Adobe is worth a watch, even if it lacks representation (according to our resident ad nut).

Poodle (head).

Tiger (yawning).

Pigeons (one realistic, one cartoon).

Lizard (humanoid).



Octopus (giant, golden).

Teddy bear (walking).

Gorilla (pink).

Flamingos (towering).

It's nice to see so many animals (and a bunch of imaginary creatures) getting screen time, and this ad is a fun Friday diversion. So Ad Nut is not bitter that no one thought to include the most photogenic and clever of all species. Seriously, it's fine. If you can't be bothered to make the very minimal effort that it would take to earn enshrinement in Ad Nut's Hall of Fame, what can Ad Nut do?    


Brand: Adobe
Creative agency: 72andSunny Los Angeles
Director: Antoine Bardou-Jacquet
Production: Partizan
VFX: Mathematic
Mix/ sound design: Lime Studios
Editorial: Work Editorial

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

4 hours ago

Coles CMO Lisa Ronson departs

The marketer announced she will leave by the late September. The news comes just one week ahead of Coles delivering its full financial results for 2022.

8 hours ago

How Western commerce platforms increasingly look to ...

SHANGHAI ZHAN PODCAST: Western commerce platforms such as Amazon remain distinctive, but are taking on more characteristics from their Chinese counterparts, says Victoria Glanz, who runs European operations for Chinese commerce company Fulljet.

8 hours ago

The many misunderstandings of using AI in creative work

SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.

8 hours ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.