Ad Nut
Sep 4, 2020

Take a trippy journey, courtesy of Photoshop

72andSunny's new TVC for Adobe is worth a watch, even if it lacks representation (according to our resident ad nut).

Poodle (head).

Tiger (yawning).

Pigeons (one realistic, one cartoon).

Lizard (humanoid).

Toucan.

Penguin.

Octopus (giant, golden).

Teddy bear (walking).

Gorilla (pink).

Flamingos (towering).

It's nice to see so many animals (and a bunch of imaginary creatures) getting screen time, and this ad is a fun Friday diversion. So Ad Nut is not bitter that no one thought to include the most photogenic and clever of all species. Seriously, it's fine. If you can't be bothered to make the very minimal effort that it would take to earn enshrinement in Ad Nut's Hall of Fame, what can Ad Nut do?    

CREDITS

Brand: Adobe
Creative agency: 72andSunny Los Angeles
Director: Antoine Bardou-Jacquet
Production: Partizan
VFX: Mathematic
Mix/ sound design: Lime Studios
Editorial: Work Editorial

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.