Sleepwell Mattress | Carwash, Supermarket & Toaster | India

Produced by ad agency Rediffusion Y&R in Delhi, the ads revolve around the concept of ‘recharging’. Unlike other brands in the market, which focus on the engineering and customisation of the mattresses, Sleepwell takes a humorous look into the lives of consumers. The commercials showcase the unconscious mistakes that people make with the lack of a quality rest the night before.

This campaign part of a new product launch and it is released nationwide in India through local television channels.


Carwash


Supermarket


Toaster






Credits:
Project Carwash, Supermarket & Toaster
Client Sleepwell Mattress
Creative agency Redifussion Y&R
Creative directors Abhinav Pratiman, Daniel Upputuru
Account planning Kushagra Bhatnagar
Client servicing Gopal S Krishnan, Sanyja Santiago
Films division Alpha Jobalia, Mazhar Khan
Production company Foot Candles, Mumbai
Director Vinil Mathew
Producer Swadha Kulkarni
Director of photography Andre
Music director Amar Manglorkar
Media agency TME
General manager Bhavna Jha
Group head Pranav Jha
Exposure Television