Ad Nut
Jan 16, 2019

Singtel really likes revamping old songs

Selling Singtel Power in the same way you sold broadband? Meh.

Selling Singtel Power in the same way you sold broadband? Meh.

Ad Nut would like to start by expressing praise for the troupe of actors involved in selling Singtel Power, the telco’s newest venture, in partnership with energy company Geneco. The slapstick acrobatics are objectively very impressive.

Beyond that, Ad Nut experienced déjà vu watching this latest effort from BBH, and not the unreal, wondrous kind. More like the kind Neo experiences in The Matrix, where it’s ominous and a precursor to bad things...

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