Ad Nut
Nov 21, 2019

Shaving-product maker gives men permission to cry (but only in extreme cases)

THE WORK: 'Man enough' for Gillette India by Grey Group.

In this film—the true story of Lt Col Manoj Kumar Sinha, SM (Retd)—multinational shaving behemoth Gillette explains to Indian men that it's OK to cry sometimes.

Ad Nut is all for the message, and has all due respect for military veterans everywhere, but somehow didn't find the work exceedingly moving. What about you

Ad Nut also thinks the message may be somewhat weakened by the selection of this particular story. It takes extreme injuries and near death to move these fellows to tears, and that seems to set a pretty high bar for when crying is actually acceptable.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Topics

Related Articles

Just Published

1 day ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

1 day ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

1 day ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

1 day ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.