Ad Nut
Nov 21, 2019

Shaving-product maker gives men permission to cry (but only in extreme cases)

THE WORK: 'Man enough' for Gillette India by Grey Group.

In this film—the true story of Lt Col Manoj Kumar Sinha, SM (Retd)—multinational shaving behemoth Gillette explains to Indian men that it's OK to cry sometimes.

Ad Nut is all for the message, and has all due respect for military veterans everywhere, but somehow didn't find the work exceedingly moving. What about you

Ad Nut also thinks the message may be somewhat weakened by the selection of this particular story. It takes extreme injuries and near death to move these fellows to tears, and that seems to set a pretty high bar for when crying is actually acceptable.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.



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