Secondhand site Swopmart made a torture film

In a first for Ad Nut, an agency has suggested a series of headlines Ad Nut can "feel free" to use for an article about a new campaign for Thai online marketplace Swopmart.

Even though Ad Nut decided to stick to writing Ad Nut's own headlines (above), Ad Nut appreciates the kind offer of support. Thanks, friendly people at CJ Worx in Bangkok!

In addition, Ad Nut can't deny the accuracy of "Stop being tortured from trading secondhand gadgets: Weird and hilarious commercial from Swopmart by CJ Worx". 

And "Swopmart’ll save your ass from being tortured" has a refreshing directness.

What the proposed headlines fail to indicate is that the ad in question (above) might be disturbing to some more sensitive viewers. Count Ad Nut among these, in fact. The vignette that's clearly inspired by a famous scene in A Clockwork Orange is likely to give Ad Nut nightmares. Because limes are disgusting and Ad Nut cannot deal with the idea of being forced to eat them. No thank you! 

Anyway, the work is an entertaining way to dramatise the perils of online selling and differentiate Swopmart's offering. One might even call it "Absurd but insightful". That's another of the agency's suggested headlines, and Ad Nut couldn't have said it better Ad Nut's self. 

CREDITS

AGENCY:
Creative Chairman & Founder: Saharath Sawadatikom
Creative Director: Saharath Sawadatikom
Associated Creative Director: Vuttichai Chongsanguan, Chalotorn Nuanthong
Copywriter: Arus Mettaphan / Vuttichai Chongsanguan
Art Director: Umavadee Vitayapradit / Chalotorn Nuanthong
Agency Producer: Saralrat Chalermsripinyorach
Managing Director: Chawana Keeratiyutamonkul
Associate Business Director: Sasithorn Bunditjirakul
Account Director: Sukanda Chatthanyakit
Strategic Planning Manager: Nateekarn Tempattarasak
Associate Media Planning Director: Chanitta Seeda
Senior Media Buyer: Pimchanok Kwaipan, Rudchaneekorn Onsakorn :

PRODUCTION:
Director: Taya Soonthonvipat
Producer: Ithaya Wongwaisayawan
DOP: Naruphol Chokanapitak
Assist to Director: Paradee Puparussanon
Art Director: Toey Jaruvateekul
Casting Director: Pype Manoharn
Stylist: Supachai Bunnag
Location Manager: Janejira Montichachart
Production Manage: Sumittra Kudcharoen
Camera: Redsnapper
Lighting: Brandlink
Grip: Gearhead
Post producer: Vasuda Niyatanon
Editor: Pasuree Pananond
After effect: Tosapon Pimton
Post Production: Studio Newbrain
Sound: Pumpumpumpum sound studio

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.