Staff Reporters
May 10, 2013

Samsung launches integrated campaign for new Smart TV series

SINGAPORE - Samsung has launched an integrated campaign for its Smart TV lineup in Singapore, through Cheil Worldwide.

wide player in 16:9 format. Used on article page for Campaign.

The campaign includes a cinematic TVC (above), print ads, OOH posters and online and social-media components. The campaign promote features including enhanced sensitivity and picture quality as well as the televisions' smart interaction.

The Smart TV campaign starts today and will run until June. Cheil Singapore has also developed “The SMART TV Challenge”, to enhance consumers’ understanding of the new motion-control gestures.

In this challenge, consumers can take the place of the hero in the TVC and use the SMART TV gestures to save the city from destruction. This challenge will be featured on-ground.

Jimmy Lee, creative director, noted that the game allows the TVC to be more effective, as it is a better way to experience the new SMART TV.

“We’ve created a game out of our TVC that not only makes the trial experience fun, but also gives our epic commercial more mileage,” he added.

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

10 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

11 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

11 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.