Sagami Gomu | Love Distance | Japan

Creative agency GT rolled out a teaser campaign titled Love Distance for an unidentified brand campaign in early December featuring two lovers. To prove their love, they were determined to run to each other - a distance of 1,000km - meeting in the middle by Christmas Eve.

The website features the two characters’ profiles, real-time videos and blog dialogues between them and visitors can use interactive tools to cheer for the couple.

The website launched a clip every week documenting their journeys and eventually revealed the product on December 24 - the world thinnest condom.

All videos can be viewed at the Love Distance channel on YouTube.



Credits:
Project Love Distance
Client Sagami Gomu Kogyo Co
Creative agency GT, Tokyo
Chief creative officer Naoki Ito
Agency producers Atuki Yukawa , Masaki Endo
Production houses NON-GRID, S2 Factory, Rhizomatiks, Tsumuji Technology, Pickles, Rock'n' Roll
Exposure Online