World Cancer Day takes place on 4 February (2/4) each year. On 2 April (4/2) of this year, IPG Mediabrands agency Ensemble Worldwide worked with Cancer Research Malaysia to launch World Reverse Cancer Day. The selection of the mirror-image date aims to underscore the fact that research is the key to making progress against the more than 200 forms of cancer that exist.
In addition to the call-to-action video above, the campaign included a two-day open-house-style event where Cancer Research Malaysia’s researchers provided workshops and information on subjects such as genetics and immunotherapy (see the event-highlights video below).
As a huge science nut, Ad Nut loves the message here. An unfortunately common belief exists that we're searching for 'the cure' for cancer. In reality, cancer is many different diseases. Because of that, we must fund a sustained effort to let scientists do the hard work of learning about and attacking all those diseases individually. And they are doing it! Science has made enormous progress over the last few decades: curing some forms of cancer, reducing the death rate of many others, and minimising the damage cancers cause by developing better detection methods and treatments. It's not easy and it's not fast. But science is delivering. And it will continue to deliver—but if and only if we fund it.
Joining Ensemble on the project were:
- SkinnyFatKids, an experience design agency.
- Grim Film, a production house, which played a key role in the film above, including gathering in KOLs Venice Min, Dan Khoo, Luna Tasha, Brandon Ho, Pauline, Lizz Chloe, Jin Lim, Elfira Loy, Brian See, Cody, Ernest, Joey Leong and Michelle Leong.
- Photo studio Studio DL.
- Host venue Art Printing Works Bangsar.
- 3ciety, a custom apparal startup.
- Doodle Malaysia, an artist collective.
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