Ad Nut
Apr 6, 2018

Pro-science pro-bono work to 'reverse' cancer in Malaysia

Ensemble Worldwide worked with Cancer Research Malaysia on a pro bono campaign to launch a 'World Reverse Cancer Day' and communicate an important message about the disease.

World Cancer Day takes place on 4 February (2/4) each year. On 2 April (4/2) of this year, IPG Mediabrands agency Ensemble Worldwide worked with Cancer Research Malaysia to launch World Reverse Cancer Day. The selection of the mirror-image date aims to underscore the fact that research is the key to making progress against the more than 200 forms of cancer that exist.

In addition to the call-to-action video above, the campaign included a two-day open-house-style event where Cancer Research Malaysia’s researchers provided workshops and information on subjects such as genetics and immunotherapy (see the event-highlights video below).

As a huge science nut, Ad Nut loves the message here. An unfortunately common belief exists that we're searching for 'the cure' for cancer. In reality, cancer is many different diseases. Because of that, we must fund a sustained effort to let scientists do the hard work of learning about and attacking all those diseases individually. And they are doing it! Science has made enormous progress over the last few decades: curing some forms of cancer, reducing the death rate of many others, and minimising the damage cancers cause by developing better detection methods and treatments. It's not easy and it's not fast. But science is delivering. And it will continue to deliver—but if and only if we fund it.

CREDITS

Joining Ensemble on the project were:

  • SkinnyFatKids, an experience design agency.
  • Grim Film, a production house, which played a key role in the film above, including gathering in KOLs Venice Min, Dan Khoo, Luna Tasha, Brandon Ho, Pauline, Lizz Chloe, Jin Lim, Elfira Loy, Brian See, Cody, Ernest, Joey Leong and Michelle Leong.
  • Photo studio Studio DL.
  • Host venue Art Printing Works Bangsar.
  • 3ciety, a custom apparal startup.
  • Doodle Malaysia, an artist collective.

 

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Related Articles

Just Published

12 hours ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

12 hours ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

12 hours ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

13 hours ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.