Be@rbrick is an iconic symbol of ‘hip’ among the youth. By giving people options for personal credit card styling, PingAn is hoping to create a ‘unique identity’ that represents the cardholders.
Credits:
Project PingAn Bearbrick Credit Card
Client PingAn Bank
Creative agency McCann Guangzhou
Group creative director Danny Chng
Creative director Nathen Zheng
Art director Sinko, Penn
Copywriter Susan
Agency producer Jane
Media agency Universal McCann
Photographer Kenny Chai
Exposure Outdoor, online
Credits:
Project PingAn Bearbrick Credit Card
Client PingAn Bank
Creative agency McCann Guangzhou
Group creative director Danny Chng
Creative director Nathen Zheng
Art director Sinko, Penn
Copywriter Susan
Agency producer Jane
Media agency Universal McCann
Photographer Kenny Chai
Exposure Outdoor, online
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