Ad Nut doesn't know much about credit cards. But based on this excellently crafted video for Standard Chartered by TBWA Singapore, they seem like a lot of fun. The animation is nigh on impossible to look away from, and that, coupled with the rollicking soundtrack, makes this the most watchable banking ad Ad Nut can remember.
The Singapore campaign also includes out-of-home, digital and print.
Project Name: Unlimited Joy
Client: Standard Chartered Bank
Creative Agency: TBWA\Singapore
Executive Creative Director: Hagan de Villiers
Creative Director: John Sheterline, Warren Quan
Art Director: Alan Choong
Copywriter: Wendy Aw
Agency Producers: Joelle Goh
Account Director: Christabel Fernandes
Account Manager: Tan Sue May
Account Executive: Eu Chuan Then
Production Company: Cirkus / SixToes
Production Company Head Producer: Haydn Evans
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