Ben Bold
Jun 2, 2011

Oxfam launches long term global 'Grow' campaign

GLOBAL - Oxfam is launching what it claims is its biggest-ever global campaign - backed by Hollywood star Scarlett Johansson and archbishop Desmond Tutu - which paints a positive picture of a future where there is enough food in the world to feed everyone.

GLOBAL - Oxfam is launching what it claims is its biggest-ever global campaign - backed by Hollywood star Scarlett Johansson and archbishop Desmond Tutu - which paints a positive picture of a future where there is enough food in the world to feed everyone.

Led by branding consultancy Wolff Olins, 'Grow' spans digital, print, poster and social media and will run for several years. It is designed to support Oxfam's 'Growing a better future' strategy, which calls on international governments and businesses to reform the global food market.

In Australia, Masterchef winner and mum Julie Goodwin starred in a video advertising the importance of the campaign. 

The campaign, which kicks off this...

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