Ad Nut
Jul 12, 2017

New Volkswagen Golf VR campaign goes back to the future

Ad Nut casts a discerning eye over the latest TVC and 360 video from VW Golf, which promise to 'make the future real'.

VW's tagline is 'We Make The Future Real', so their 30-second TVC via DDB Sydney looking at 80s-era childhood obsessions with 'the future' and blending them with some of the Golf 7.5's jazziest new features is solid.

Gesture control, driver personalisation, infotainment packages... all these things are pretty close to what Ad Nut imagines a 1980s child would wish for from their dream car of the future. There's just the one critical element missing—the car still can't fly. 

Ad Nut is prepared to forgive this oversight.

But VW has also developed, with some inevitability, a VR campaign for social media platforms and selected Australian dealerships to accompany this TVC. Users sit inside the car and see a virtual, 360 degree, 80's bedroom giving way to a video game that activates new 'levels' when they deploy the Golf's various features. 

Ad Nut simply isn't convinced—despite the hammy child actor's insistence—that this would make either an 80s kid or a modern one, or a grown-up, totally lose their nut (forgive Ad Nut the obsession). It just doesn't look that much fun.

VR is being played with so frequently as the most exciting new toy in the box that it may be starting to lose its shine, in Ad Nut's opinion.


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