National Cancer Society Malaysia, Juice launch interactive breast cancer self-check iPad ad

Developed by McCann Erickson Kuala Lumpur, the ad targets young women aged 18 and above. Print ads were also developed to help promote the campaign in the October issues of Juice and its sister publications, Clive and Mint.

“Nothing beats a well designed interactive campaign like this to get an important message across without being overly complicated,” said Melvin Tang, business director of Juice/Catcha Publishing.

McCann Erickson also hopes to apply the campaign at other magazines, according to Faizal Reza, creative director at McCann Erickson.

“Being able to serve the community through advertising, whatever the cause, is something we’re more than happy to do," Reza said. "It’s a great way to play and experiment. And of course, do good. What’s not to love?”