Jenny Chan 陳詠欣
May 15, 2014

Michael Lee talks about IAA China honour

BEIJING - Saatchi & Saatchi Greater China CEO Michael Lee took home the award for outstanding contribution to the advertising industry in China at the 43rd International Advertising Association (IAA) World Congress, making him the only Chinese winner (alongside Miles Young and Serge Dumont).

wide player in 16:9 format. Used on article page for Campaign.

Lee talks to Campaign Asia-Pacific's Jenny Chan in this exclusive video interview.

Some of Lee's career achievements:

  • Clocked twenty-five years in the advertising world
  • Became general manager of DMB&B Beijing at the age of 29
  • Broke norms by creating a partnership of four creative leaders (deemed 'the four Gods') to lead the agency in 2005 instead of having a single ECD
  • Founded OgilvyFashion, China's first international agency to specialize in fashion and lifestyle communications
  • Launched Saatchi & Saatchi's 'Monsters Attack' campaign at the beginning of 2014, aimed at returning the agency to its former glory.

Campaign Asia-Pacific broke the story of Lee's promotion to CEO at Saatchi and Saatchi in May, which the agency confirmed in June.

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