McDonald's celebrates new year with positive thoughts

Developed by Leo Burnett Manila, the campaign suggests that a happy day starts with McDonald's' breakfast offerings through a one-minute TVC.

The TVC shows a young man driving in a city, starting his day with a McDonald’s meal. He then sees “surprises” throughout his journey, such as construction workers making a building with Lego blocks, a teddy bear driving a car, and a little girl with a Pegasus.

While the focus of the campaign is the breakfast offerings, Margot Torres, vice-president for marketing of McDonald's Philippines, said the idea of celebrating the positive side of the day comes through.

Credits

Agency Leo Burnett Manila
Executive creative director Raoul Panes
Creative directors Alvin Tecson, Carl Urgino
Associate creative director Cey Ponferrada
Art directors Steph Mangalindan, Mela Advincula
Accounts Sue Ann Nolido, Maik Alturas, Mapaul Manalo, Tria Sordan, Hans Gahol
Director A/F Benaza
Producers Steve Vesagas, Lester Parulan
Production house Revolver
Post production house Digital Magic Group
Music Loudbox
Audio Hit Productions