Ad Nut
Aug 11, 2022

Li’l Deets and Jackpot drop hip-hop knowledge in car insurance ad

Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.

Rollin Car Insurance has never been one for conventional messaging. Remember Larry, the lovable, rap-loving character in this campaign that scooped many awards particularly for sound design? Well, the brand’s affinity for rap is back again, this time more intensely.

The new campaign called ‘Hip Hop Holla’ features equally lovable characters—Li’l Deets and Jackpot—who are hip-hop connoisseurs willing to drop snippets of knowledge about the history and important dates around the genre. The campaign is made up of 16 short episodes, which will be released on Instagram twice a month. Ad Nut loves the tight production, snarky copy (“[Eminem] looks like a pizza boy tho"), and conceptualisation. And of course, there’s also a Spotify playlist curated by Li’l Deets and Jackpot.

Watch a few episodes of the campaign in the player above. Skrrt.


Client: ROLLiN’ Insurance / IAG
Agency: Bear Meets Eagle On Fire
Production Company: Revolver
Director: Mike Long
Editor: Lily Davis at The Editors

Post Production: Blockhead VFX

Sound: Rumble

Puppet makers/ Puppeteers: Make-Up Effects Group

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Campaign Asia

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