Ad Nut
Aug 18, 2017

Life on a cushion: Dioramas highlight Shiseido 'sensing' product

With Arcade Singapore, the brand has launched a campaign that will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.

Being furry of face, Ad Nut doesn't know much about makeup. So your guess is as good as any whether Shiseido's Synchro Skin White Cushion Compact with Advanced Sensing Technology can actually "adjust intuitively, accordingly to skin’s needs and condition" throughout the day.

What is clear? That's a complex idea to communicate quickly. And Arcade has done a good job of it with this breezy trip through a woman's day, featuring five fun diorama-style images (3D rendered, not physically made) that capture attention while "hero-ing" the product.

The campaign will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.  


Gary Tranter: Chief Creative Officer
Hoon Pin Kek: Creative Director
Michael Low: Head of Studio
Li Jun Pek: Copywriter
Farah Liyana: Junior Copywriter
Heizal Yow: Art Director
Shaun Lee: Director of Operations
Chin-Han Yu: Account Director
Melissa Teo: Senior Account Executive
Michelle O’Brien: Senior Planner
Gwen Lee: Junior Planner

Production Partners
Geoff Ang: Director
David Chan: Producer

SongZu: Audio Production
Alice VFX: Post-Production Studio

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


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