Ad Nut
Apr 27, 2020

Let these haircare ads soothe your COVID-ravaged soul

A series of fun China spots for Aussie haircare products, by P&G's in-house team and Sweetshop, hints at a brighter future timeline.

With much of the world still in the throes of the virus crisis, Ad Nut finds it comforting and reassuring that post-lockdown, people will once again care about things like having luxurious, lustrous locks.

In China, that future is already becoming a reality, and the rest of us can glimpse it in this series of ads for P&G's Aussue brand for the China market. Ad Nut is not too proud to admit that watching these spots, by the brand's in-house team and production company Sweetshop, made Ad Nut a little misty-eyed. 

But the ads are good not merely because of the ray of hope they represent. They're light, fun and distinctive, with a bright colour palette, eye-catching visuals and seriously cool music—not to mention a kangaroo. And Ad Nut is always a fan of good old-fashioned product comparison done in a clever way—such as likening your product to a fruity gelatin and your competitor's to butter.  

CREDITS

Client: Aussie (P&G China)
Creative Director: Kris Duanmu
Aussie Brand Manager: Fiona Sun
Aussie Design Manager: Jaclin Chen
Production House: Sweetshop Shanghai
Director: Leni Muk / 立山而木
DOP: Mu Chen / 牧尘
Managing Director & Executive Producer: Laura Geagea
Producer: Catherine Law
Line Producer: Ryan Li
Art Director: Julius Mak
Wardrobe Stylist: Sharon Chiu
Post Production: Digital Domain Shanghai
Post Producer: Alexei Golob
Offline Editor: Anais Siab
Colourist: Simon Astbury
Online Artist: Rex Or

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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