Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Nov 28, 2013
LBC Express rebranding highlights the emotional side of logistics
MANILA - Logistics companies are not known for making emotional connections, but that's exactly what Philippines-based LBC Express is trying to do with a new integrated rebranding campaign.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jul 23, 2024
FTLife Insurance rebrands, launches new identity ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Sep 12, 2023
India's brand value: What are the stakes of ...
Just Published
34 minutes ago
Ads next to 'brand unsafe' content deliver stronger ...
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
9 hours ago
Brands must eradicate the 'insight famine' to find ...
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
11 hours ago
Sweaty Betty kicks off campaign focused on leg
'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.
11 hours ago
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.