Analysis
Emily Tan
Mar 9, 2012

Kony 2012 campaign a social media case study in action

Kony 2012 is a year-long campaign launched by human-rights activists, Invisible Children. The 30-minute documentary posted on YouTube on March 5 jumped to over 20 million views in three days, and has more than doubled to 47 million views since yesterday.

Kony 2012 is a year-long campaign launched by human-rights activists, Invisible Children. The 30-minute documentary posted on YouTube on March 5 jumped to over 20 million views in three days, and has more than doubled to 47 million views since yesterday.

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