Ad Nut
Dec 6, 2022

Kasikornbank challenges workplace tropes in recruitment ad

A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.

Boss breathing down your neck? In a new film by GreynJ United for Thailand’s Kasikornbank, this workplace trope is depicted literally when a candidate interviews at a company. A voice in his ear—manifested visually as a tiny version of the person interviewing him sitting atop his shoulder—tells him to pander to hierarchal old-guard thinking during the interview.

In the second scenario, bootlicking behaviour is also reflected literally while the third scenario shows a lack of resources as a common issue. Ad Nut thinks the writing—while sometimes a little too literal—is effective in addressing common workplace grievances. Ad Nut is particularly fond of the part where a character confuses Thomas Edison for Isaac Newton, prompting him to say they’re both the “same thing”.

CREDITS

Kasikornbank Public Company Limited
Hataiporn Chiemprasert – First Senior Vice President
Kritapas Kusmith – Senior Vice President
Punyapa Limteerayos – First Vice President
Songphon Sirisuvanna - Vice President
Chindanai Niyamapa – Assistant Vice President

GREYnJ United
Chairwoman: Kanaporn Hutcheson
Creative Chairwoman: Jureeporn Thaidumrong
Chief Executive Officer: Thipayachand Hasdin
General Manager: Kanokkorn Seehapan
Creative Director: Thanyaluck Pongacha
Creative Group Head: Vongjino Kedjariyanon
Senior Copywriter: Pat Deesawat
Copywriter: Sorrawich Srisupasitanon
Group Account Director: Kantharat Teerarojjanawong
Account Manager: Nattawut Methithawat
Planning Director: Jongkoch Dusittanakarin
Strategic Planner: Jidapa Tansutat
Agency Producer: Ruangkanjana Aiamrit

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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