Ad Nut
Aug 21, 2019

Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy

Effects-laden TVC from Hypebeast launches a reborn 'classic' shoe in China.

This new TVC for Adidas, by Hypebeast, has a lot of eye candy. And Ad Nut is not even talking about singer/dancer/actor Jackson Yee, Japanese influencer Lala Takahashi or the rapper known as Dough-Boy—although Ad Nut stipulates that they're attractive enough, as humans go. 

Rather Ad Nut is enjoying the visual effects that fly by while the clip shows a 'classic' 1998 shoe model (called the Ozweego, for the record) evolving to a new design. Ad Nut only wishes some of the shots could be slowed down a bit, the better to enjoy the wizardry that's on display.

Dough-Boy gets pixellated

Ad Nut is distressed to discover that things from 1998 can now be considered 'classic'. What does that make Ad Nut, then? Antique, most likely. Sigh. 


Client: Adidas
Agency: Hypebeast
Production Company: GTONE
Director & Creative Director: Crystal Choi
Post Production Company: Fin Design + Effects
VFX Supervisors: Justin Bromley & Robert Grbevski
Producer: Isabelle Howarth
Head of Visual Effects: Alastair Stephen

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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