Ad Nut
Oct 16, 2018

Is 'loyalty programme' just another word for 'cult'?

It is in this fun spot for Australian grocery chain ALDI by BMF. The campaign also includes a calculator that purports to show the folly of devotion to loyalty schemes.

Ad Nut greatly enjoys this deadpan TVC, which posits that loyalty programmes are like cults.

But the star of the campaign, for ALDI by BMF, is the Reward Scheme Calculator. You input how much you spend on groceries each week and then find out how long it would take to earn specific rewards at competing grocery stores.

Ad Nut also calculated it would take 73 years and $382,000 to get a laptop.

CREDITS

Executive Creative Director: Alex Derwin         
Creative Director: David Fraser & Dantie Van Der Merwe
Art Directors: Simon Koay
Copywriter: Justin Butler
Copywriter: Lisa Down
Designer: Lincoln Grice, Fiona McLeod & Sammy Hall
Executive Planning Director: Christina Aventi
Head of Planning: Alison Tilling
Strategic Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager ALDI: Paul Coles
Group Account Director: Aisling Colley
Account Director: Rose Flowers
Senior Account Manager: Olivia Morbey
Agency Producer: Jenny Lee Archer          
Production Company: Rabbit Content
Director: Jeff Low
Executive Producer: Alex Hay
Production Art Director: Loretta Cosgrove
Post Production: Blackbird        
Editor: Adam Wills
Art Buyer: Karen Liddle
Sound Design and Audio Production: Rumble Studios
DoP: Geoffrey Simpson

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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