AXA Insurance today is launching a brand campaign in Singapore, which urges people to 'Rewrite the rules'. The company says the work reflects its global transformation from being a claims payer to being an encouraging partner to its customers.
The campaign will run on digital, social and out-of-home platforms. The brand did not share what agency or agencies it worked with.
As something of a rebel, Ad Nut agrees with...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events