Ad Nut
Feb 11, 2019

Insurance company approves of rewriting the rules

A new AXA brand campaign cultivates a notion of rebellion against societal expectations, but fails to bring the brand itself into that story.

A new AXA brand campaign cultivates a notion of rebellion against societal expectations, but fails to bring the brand itself into that story.

AXA Insurance today is launching a brand campaign in Singapore, which urges people to 'Rewrite the rules'. The company says the work reflects its global transformation from being a claims payer to being an encouraging partner to its customers.

The campaign will run on digital, social and out-of-home platforms. The brand did not share what agency or agencies it worked with.

As something of a rebel, Ad Nut agrees with...

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