DDB Mudra, the agency behind the campaign, said that each spot is a light-hearted commentary on the changes happening in India. The first 30-second spot aired on 13 March. Radio, outdoor and in-store merchandise will support the 52-week marketing initiative.
According to Sonal Dabral, chairman and CCO of DDB Mudra Group, the objective was to showcase the brand and its usage while conveying the small change that the product has brought into the lives of consumers through nuanced and closely observed insights.
“These are not ad films, they are closely observed 52 sparkling stories of the small changes Big Bazaar and its products are bringing to everyday India.”