Dheeraj Sinha
Jun 29, 2015

India’s new opportunity

Change is in the air as consumers demand better, not cheaper.

Change is in the air as consumers demand better, not cheaper.

We’ve seen an eventful 12 months for marketing in India. As Narendra Modi and the BJP swept to power, consumers looking for an upgraded life, rewarded those who promised to take them to the next level. Those who failed to do so were punished, whether brands or politicians. In other news, we continued to play the new medium of digital with traditional and familiar...

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