A staff member sees the boy and shows him how to snap his fingers correctly. The child then practises day and night until he gets it right. The campaign is an attempt to make a personal connection with consumers.
Indian Overseas Bank: Finger-snapping
Credits:
Project Finger-snapping
Client Indian Overseas Bank
Creative agency Everest Brand Solutions, India
National creative director N. Padmakumar
Copywriter N. Padmakumar
Production house Still Waters
Director Jerald Packiasamy
Media agency TME
Post-production company Prime Focus
Exposure Television, print
Indian Overseas Bank: Finger-snapping
Credits:
Project Finger-snapping
Client Indian Overseas Bank
Creative agency Everest Brand Solutions, India
National creative director N. Padmakumar
Copywriter N. Padmakumar
Production house Still Waters
Director Jerald Packiasamy
Media agency TME
Post-production company Prime Focus
Exposure Television, print
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