the work
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Feb 21, 2022
Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024
Sales and marketing VP Santosh Iyer explains why it's making television-like spending on Instagram and much more in a wide-ranging interview.
May 17, 2021
Facebook extends 'more together' thought with touching Eid film
Watch the film conceptualised by Taproot Dentsu here.
Apr 18, 2021
Bhima Jewellery in India breaks stereotypes through the journey of a trans woman
The ad film is not just about her journey to becoming who she is, but also that of her family and their love and acceptance for their child.
Feb 9, 2021
Bond with gran through Xbox, says Microsoft to teens
Short films promote the console brand’s initiative to help elderly people.
Dec 21, 2020
McDonald’s’ ‘EatQual’ initiative helps those with limited upper limb movement
Launches new packaging on International Day of Persons with Disabilities.
Sep 10, 2020
WWF India places emphasis on #TheUltimateVaccine
A campaign by McCann Worldgroup India suggests we should save the environment because it can save us from the risk of future pandemics.
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