the work

Nov 23, 2023

The Kraft of good sauce: Heinz brings the magic of AI to Chinese cuisine

If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.

Aug 14, 2023

Indian Independence Day 2023: Work that raised the flag of creativity

View the work that ignited patriotism and unity here.

Feb 21, 2022

Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024

Sales and marketing VP Santosh Iyer explains why it's making television-like spending on Instagram and much more in a wide-ranging interview.

May 17, 2021

Facebook extends 'more together' thought with touching Eid film

Watch the film conceptualised by Taproot Dentsu here.

Apr 18, 2021

Bhima Jewellery in India breaks stereotypes through the journey of a trans woman

The ad film is not just about her journey to becoming who she is, but also that of her family and their love and acceptance for their child.

Feb 9, 2021

Bond with gran through Xbox, says Microsoft to teens

Short films promote the console brand’s initiative to help elderly people.