the work

Feb 9, 2021

Bond with gran through Xbox, says Microsoft to teens

Short films promote the console brand’s initiative to help elderly people.

Dec 21, 2020

McDonald’s’ ‘EatQual’ initiative helps those with limited upper limb movement

Launches new packaging on International Day of Persons with Disabilities.

Sep 10, 2020

WWF India places emphasis on #TheUltimateVaccine

A campaign by McCann Worldgroup India suggests we should save the environment because it can save us from the risk of future pandemics.

Jul 8, 2020

Publicis Worldwide India lead Ajay Gahlaut to exit

Gahlaut will leave the agency in mid-August, and will be replaced by joint national creative directors.

Jul 6, 2020

WhatsApp shows how it's connecting relations during the pandemic

BBDO India chairman Josy Paul said conceptualising a campaign for WhatsApp's 2 billion users was like "branding oxygen".

Mar 23, 2020

Advertising in the time of pandemic: Creative work addressing the crisis

As the coronavirus / COVID-19 crisis grinds on and engulfs the globe, we collect examples of how brands are addressing it in their consumer-directed communications.