the work

Feb 21, 2022

Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024

Sales and marketing VP Santosh Iyer explains why it's making television-like spending on Instagram and much more in a wide-ranging interview.

May 17, 2021

Facebook extends 'more together' thought with touching Eid film

Watch the film conceptualised by Taproot Dentsu here.

Apr 18, 2021

Bhima Jewellery in India breaks stereotypes through the journey of a trans woman

The ad film is not just about her journey to becoming who she is, but also that of her family and their love and acceptance for their child.

Feb 9, 2021

Bond with gran through Xbox, says Microsoft to teens

Short films promote the console brand’s initiative to help elderly people.

Dec 21, 2020

McDonald’s’ ‘EatQual’ initiative helps those with limited upper limb movement

Launches new packaging on International Day of Persons with Disabilities.

Sep 10, 2020

WWF India places emphasis on #TheUltimateVaccine

A campaign by McCann Worldgroup India suggests we should save the environment because it can save us from the risk of future pandemics.